On Minstrels (chocolate) Wikipedia says
They originally had the slogan "They melt in your mouth, not in your hands", the same one used by M&M's in the United States (also used
On Treets Wikipedia says
All three were marketed with the slogan "Treets melt in your mouth, not in your hand". The brand was dropped by Mars in 1988.
On D'Arcy Masius Benton & Bowles Wikipedia says
icon for a Coca-Cola ad, as well as the slogans "This Bud's for you" for Budweiser and "Melts in your mouth, not in your hands" for M&Ms .
On Wikipedia says
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